LinkedIn Basics for Real Estate Agents: Part 2

In our last blog post we looked at 3 tips for getting started on LinkedIn. Here are more tips to take your LinkedIn skills to the next level: 

Customize Your Profile URL. LinkedIn gives you a random URL for your public profile page. Reinforce your brand by customizing your URL to something more memorable. To do this, go to Profile > Edit Profile. Below your headshot, you’ll see the link to your profile. Hover over the link and click the pencil icon to edit. 

Adjust Your Account Settings. LinkedIn allows you to customize many settings, from privacy settings to how often you’re emailed. Take a few minutes to explore your options. Hover over your photo in the top right. On the dropdown, select Privacy & Settings. On the next page, click through the four tabs on the lower half of the page: Profile, Communications, Group, Companies & Applications, and Account. Adjust to your heart’s content. 

Ask for recommendations. Recommendations are like testimonials right there on your profile. Choose trusted colleagues or past clients to give you a recommendation, and send them a request by hovering over your photo in the top right of your homepage. Select Privacy & Settings. On the next page, go to Helpful Links > Manage Your Recommendations. Click Ask for Recommendations and LinkedIn will walk you through the rest. If you receive a recommendation, make sure to add it to your profile, it won’t appear automatically!

Take advantage of LinkedIn’s tools to boost your real estate business.

LinkedIn Basics for Real Estate Agents

LinkedIn is the most professional social media site, and a great way to make professional contacts and even find leads. If you’re just getting started with LinkedIn, make sure to follow these steps:

Get Your Profile in Shape. LinkedIn is the equivalent of an online resume, so it’s important to be current and accurate. First, make sure you have an up-to-date headshot and job history on your LinkedIn profile. Next, be sure to click the "Contact Info" icon on your profile page and fill in your current contact info, website, and social media links. Once you have these basics complete, LinkedIn will also walk you through some suggestions to improve your profile. To do this, look for the "Improve Profile" link at the top of your homepage and let LinkedIn make some suggestions for you.

Connect with the Right People. The best way to build a contact base on LinkedIn is to connect with the usual suspects: colleagues, current and former clients, friends, and family. The fastest way to invite people to connect on LinkedIn is to leverage your email contacts. You can use one of LinkedIn’s built-in programs to connect with some major email providers and access your email contacts. You can also export your email contacts as a CSV file and import them in to LinkedIn. Find both of these options under My Network > Add contacts. This will allow you to send invitations to connect with these contacts on LinkedIn all at once.

Leverage LinkedIn Groups. LinkedIn Groups are a group of people concerned with a particular topic. Many are open to the public. Join groups of like-minded real estate professionals, or groups where you may have the chance to interact with potential clients. Engage with group members by joining in discussions, sharing your opinions, and asking questions. Here are some tips from LinkedIn on getting started.

Take a few minutes to get started or polish up your LinkedIn presence today.

Real Estate Agents: 3 Ways to Improve Your Online Presence

Building a professional online presence for your real estate business doesn’t need to be difficult. Here are a few simple tips:

  1. Get a professional headshot. Give your online presence some polish with a high-quality, professional headshot. Your headshot helps potential clients get to know you and feel connected to you. There’s built-in space for your headshot everywhere from your website to your social media accounts, so make sure you’re maximizing this opportunity to connect with clients. Working with a professional photographer is ideal, but at minimum find a friend with basic photography skills to take a photo with a digital camera. Make sure that you receive high-quality digital files.
  2. Make sure your online contact info is up-to-date. Run a quick check of your website and other online profiles (think social media or other professional accounts where your contact info is publicly visible). Make sure you enter your current email address and the best phone number to reach you quickly. Keep your contact info updated so that no matter where you’re found, potential clients can get in touch!
  3. Link out to your website whenever possible. Any time you have the opportunity, enter the URL to your website if there is space to do so so your potential clients know where to find you online. This goes for everything from your email signature to e-newsletters, social media profiles, and even print materials like business cards and open house flyers. Your goal should be to drive clients back to your website no matter where they find you online.

YouTube Marketing for Real Estate in 2 Steps

Video marketing has been growing with the increasing popularity of YouTube. According to a study from realtor.org, YouTube is the top video research destination for home shoppers. If you’re a Social Pro Gold agent, RLS2000 has already built you a YouTube channel, and we’re automatically building a free YouTube Video Tour for each of your listings. If you aren’t a Social Pro Gold agent yet, here’s a quick guide to getting started with YouTube:

1. Create your YouTube channel. If you don’t already have one, you’ll need to set up a Google account to create your YouTube channel. After you set up your Google account, go to YouTube.com and click “My Channel” on the upper left-hand side to walk through the steps to create your YouTube channel. You’ll want to name your channel (we recommend using your business name), upload a profile picture, add some channel art (just like Facebook’s cover photo), and fill out some basic info under the “About” section (think short bio, contact info, and links to your website and other social media).

2. Start Creating Videos. It’s easy to start creating videos, especially if you have a smartphone. First, use your phone to capture the video you want. Next, download the YouTube app for your phone and sign in to your Google account. Click the menu icon in the upper-left corner, then click the “Upload” icon next to “My Channel”. This will allow you to upload videos right from your phone. Need ideas on the types of videos that perform the best? Videos about the local community, home tours, and customer testimonials are your best bet. So get out your smartphone, hit record, and start uploading videos.

Looking for more training with social media? Schedule your social media analysis with RLS2000 now.

Real Estate Agents: Save Time on Social Media

 

Don’t let a hectic real estate schedule push social media marketing to the bottom of your to-do list. Here are some tips to make the most of your time:

  1. Choose a tool that allows you to manage all of your social media profiles in one place. If you’ve never heard of Hootsuite or Buffer, check them out and choose your favorite. The time you invest in getting to know one of these platforms will pay you back many times over. These tools let you schedule posts across your social media channels, gauge the best time to post, curate content to share with your audience, and much more.
  2. Find great content that your target audience is interested in. You should follow and like others in the industry  on social media so that you have sources of content to share. Both Hootsuite and Buffer offer tools so that you can do this all in one place, instead of on each individual social media platform. In Buffer, you can do this with the "Feeds" tool, and in Hootsuite it’s the "Streams" tool.
  3. Use analytics to assess what’s working. Hootsuite and Buffer both have Analytics that will allow you to see what types of posts your audience is engaging with (or not). Use that info to tailor your posts to your audience’s tastes.
  4. Make some time to personally check your social media profiles. All of these tools are amazing ways to keep your social media running on its own, but you still need to find some time to check in on each account personally. Take 5 minutes at lunch or in between showings to log in and like a post, retweet an article, or share a video.

Ready to get going with social media but don’t know where to start? RLS2000’s Social Pro Agent takes care of your website and social media for you. Learn more and sign up for a demo here.

RLS2000.com, Inc. Names Tom Borish New CEO

 

RLS2000.com is pleased to announce Tom Borish as its new Chief Executive Officer. Mr. Borish has over 10 years of experience with RLS2000.com as the company’s Senior Web Designer and has a proven track record of success with project management and leadership within the company.

As CEO, Mr. Borish will grow the company’s vision, develop and execute new business strategies, and manage the company’s operations and performance.

"While I will continue in my role as the owner and president of RLS2000.com, I am excited to announce Tom as our new CEO," says Mark Handy, President of RLS2000.com. "His unflagging energy and dedication over his years at RLS2000.com have demonstrated that he will drive positive growth for the company in his new role."

Mr. Borish brings over 20 years’ experience in professional web design, entrepreneurship, development, management, and multimedia to his new role. "I’m thrilled to lead the company to new opportunities while continuing Mr. Handy’s commitment to customer service excellence," says Mr. Borish. "I am dedicated to focusing on our clients’ needs and providing outstanding products to our clients."

Mr. Borish, 39, resides in New Hampshire with his wife and their two children. He graduated from Kent State with a degree in communications, where he was a standout NCAA Division I track and field athlete and team captain. He is an accomplished triathlete and he is running the Boston Marathon this spring.

Founded in 2000, RLS2000.com is a leading provider of online technology for real estate agents and offices. RLS2000.com provides client management systems, IDX-enabled websites, and social media and marketing packages for real estate agents and offices across New England.

For questions, please email support@rls2000.com.

How to Be Competitive as a New Real Estate Agent

Real estate is a competitive profession, and it can be daunting for new real estate agents to establish themselves. As a new real estate agent, you might wonder how you can compete with agents who have built a strong reputation and have more experience. Here are some basics for getting started:

Establish your online presence. The majority of your potential clients will start their real estate search online, which makes it important for you to have a strong web and social media presence. As a new real estate agent, you’ll want the tools for online success: an IDX-enabled website with client-management tools, a real estate blog, and social media accounts. Your clients want to know that you’re using the latest technology, including social media. Social media platforms can also provide a great opportunity to gain a competitive edge: according to a NAR report, less than a third of real estate agents use Google+, YouTube, Twitter, or a real estate blog.

Build your personal brand. It’s important to let your potential clients know what makes you unique as a real estate agent and distinguish yourself from other agents. Your clients are researching you and how you’ll market their listings. They want to know your areas of expertise and they value your local knowledge. Start to think about your areas of expertise, and use this info to begin a bio that you can use across your website and social media profiles. Read more about building your personal brand here.

Focus on excellent customer service for your clients. Real estate is first and foremost a customer service business. Be committed to going the extra mile for your clients, and let them see your dedication to your areas of expertise. Don’t forget to ask for testimonials from satisfied clients and add them to your website, blog, and social media accounts. They go a long way towards building your reputation.

If you’re ready to start building your online presence with Social Pro Agent, RLS2000’s all-in-one website and social media package, learn more and sign up for a demo here.

Real Estate Agents: How to Find Your Online Marketing Voice

If you’re a savvy real estate agent (or a Social Pro Gold customer), you’ve already got a website, blog, and social media accounts set up. You’ve got an online marketing presence, but how do you make yourself stand out from the crowd?

The answer: find your own marketing voice and create your online content accordingly. To find your marketing voice, ask yourself these simple questions: what do I love about real estate, and how do I like to communicate with my clients? Maybe you’re passionate about helping first-time homebuyers find their dream home, or you really love knowing the facts and numbers about your local market. Maybe you’re down-to-earth and bring some humor to the real estate business, or maybe you pride yourself on being professional at all times. All of these factors translate into your voice.

Take your answers, and start to craft your online content along those lines. If you’re all about stats — the latest change in mortgage rates, or how many homes have sold in your area — write up a monthly blog post with your views on the real estate trends in your town, or create a Facebook post that links to a supporting article. Levity more your thing? Dash off a funny tweet or record an outside-the-box video about some of the quirky features of a town you serve.

Taking a bit of extra time to personalize your content with your marketing voice is a great way to build your personal brand and stand out from the crowd. Anything you do that goes online has the opportunity to be personalized, whether it’s your bio on your website, a blog post, a video, or a social media post. Say what feels natural to you and let your perspective and personality come through. It’s that simple.

Motivate Your Agents at Your Next Sales Meeting

Social media is a powerful tool that many real estate agents aren’t using to maximize their business. Want to educate and motivate your agents with social media tips and training at your next sales meeting? Take advantage of RLS2000’s free Social Media Bootcamp seminar designed exclusively for real estate professionals. Learn what social media is and its potential, the Dos and Don’ts of social media etiquette, and how to streamline your online presence.

Schedule your free office seminar now: Social Media Bootcamp

Topics include (but not limited to):

  • Google Search Engine Optimization
  • Blogging and Online Newsletters
  • Facebook, Twitter, YouTube, LinkedIn, and more
  • Websites and Lead Generation
  • Much more great information!

Schedule today:
Email: Sales@RLS2000.com
Sign up online: socialprocoaching.com/bootcamp

Social Media Productivity for Real Estate Agents in 3 Steps

Get the most out of social media by giving each of your accounts some personal attention. Here are 3 simple steps to boost your productivity in just a few minutes each week:


1) Like and follow people or businesses in real estate that interest you.
This is a one-time step that will give you inspiration and material for your own posts. Just use the search feature in each account to find and like other business pages. Twitter also has “Who to Follow” suggestions that make this even easier. Liking and following other accounts may even gain you some follows and likes back! These pages will also show up in your newsfeeds. We’ll explain why this is important in the next step.


2) Set goals to log in and post… and keep them.
 Pick a couple times during the week to log in to each account and post an update. Download the social media apps on your phone to make this even easier. If you have tons of ideas for posts, that’s great — post away. If you don’t, take advantage of the people and businesses you followed in Step 1. Do they have a great post or tweet? Share it or retweet it with a question or comment.


3) Stagger your updates throughout the day or week.
Wondering when to post your status updates? Wednesdays and Sundays seem to see more engagement, but try out different days and times to see what works best for you. If you’re an efficiency master, you can write a bunch of Facebook posts at once and schedule them ahead of time by clicking the arrow in the blue box next to the “Publish” button and selecting “Schedule”.


Haven’t had the chance to post in a while?
Never fear. If you have a Social Pro Gold website from RLS2000, we’re automatically posting to Facebook, Twitter, and LinkedIn for you. Interested in learning more about our Social Pro Gold websites? Check out our video here.