3 Tips to Expand Your Social Media Reach in 15 Minutes

socialIn the real estate industry, time is at a premium. These social media tips will help you make more connections, nurture them, and turn them into leads and clients. Try these tips for 15 minutes at lunch to expand your social media reach.

  1. Connect and Engage with Your Clients.
    As you network, host open houses, or attend events, you’ll meet lots of potential new clients. Look them up on Facebook, Twitter, and LinkedIn and invite them to connect. This is a great start to building a relationship. After you connect, continue to engage them! Like their updates or even share a link to a relevant article about something of mutual interest. You’re building trust and staying top-of-mind with potential new clients.
  2. “Like” and “Follow” Others in Your Target Market. Do a Facebook or Twitter search for other business pages related to your market or profession, and “like” and “follow” them. This will help you measure what your competition is doing and develop new strategies. It can also be a great way to find quality content to share with your fans and followers.
  3. Use Facebook, Twitter, and LinkedIn to Find Leads. Have you ever seen someone post on Facebook, “Moving to Salem next month, what are the best neighborhoods to live in?” You can answer these types of questions! All three of these social media sites have “Search” functions that are underutilized. Search for the name of your city and keywords such as “moving” “buying” “selling” or “where to live” and chime in with your best advice. Give your name and credentials and a link to your website, and you’ve already made a new contact and established your expertise.

4 Ideas to Keep You Blogging Forever

blogAre you drawing a blank on what to blog about? Here is the magic formula that will keep you blogging forever.

  1. Tell a personal success story. Why? To build rapport with prospective clients. Let them see the real you, and let them see how good you are at your work. Make it short, let your personality shine through, and make sure you have permission to publicize the information about any people involved.
  2. Interview a local business or write about a local current event. Include any relevant links! Then, post a link to your article on their Facebook page. They could be really appreciative.
  3. Put your spin on local real estate news. Discuss what’s going on in the local market, or introduce news you’re reposting with two or three sentences worth of your opinion. Do you agree or disagree with what’s being said? Do you have better information for your area? Tell your clients, they want to know you’re an expert!
  4.  Create to-do checklists or “do and don’t” lists for buyers and sellers. Easy to write, it’s just a list! And your clients get great information to help them simplify the buying or selling process.

There it is: You can rotate through this list for never-ending blog ideas with a mix of local topics (great for SEO), helpful advice, information about you (to build that personal brand!), and important real estate news (to show you’re on top of your game).

3 Ways to Improve Your Online Marketing Right Now!

 

The overwhelming majority of home buyers start their search online, which makes it more important than ever to have a solid web presence. Here are a few tips to improve your online marketing presence and attract more leads:

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1. Use Links:

This is link-building 101: Always link back to your own  website whenever possible! Make sure all of your social media profiles, e-newsletters, email signatures, and yes, even printed materials, have your website on them. Link out whenever possible to drive clients to your website. If you’re writing blog posts, reference and link to other posts you’ve written when it makes sense.

2. Maintain Your Blog:
Fresh blog content boosts your ranking in Google and increases the number of searches your site may be returned for. For Pro Gold clients, RLS2000 automatically posts listing updates and general interest articles for you, but the best way to give your blog a boost is by creating local, personalized content for your readers. Get blogging!

3. Experiment with Online Tactics:
Don’t be afraid to shake up your posts. Try some video blogs, or post something different to Facebook than you normally would. A small change might give you a big boost. The beauty of online marketing is that you can track how well a strategy is doing. If a new strategy isn’t working as well as you’d hoped, try something else.

Online marketing is effective and affordable when done right. Take a few minutes today to review and polish your online presence.

If you’d like more information on Google Search Engine Optimization, Facebook, Twitter, YouTube, LinkedIn, Websites, Lead Generation, and much more, feel free to contact me at Dylan@RLS2000.com or at 508-963-2163. Subscribe to my blog for online marketing tips and strategies for real estate agents to take your business to the next level. Connect with me on FacebookTwitterLinkedIn, and be sure to visit My Website for more information!

Source: Jacqueline Gallagher

Welcome to SocialProCoaching.com

Welcome to my WordPress Blog at Social Pro Coaching.

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If you’d like more information on Google Search Engine Optimization, Facebook, Twitter, YouTube, LinkedIn, Websites, Lead Generation, and much more, feel free to contact me at Dylan@RLS2000.com or at 508-963-2163. Subscribe to my blog for online marketing tips and strategies for real estate agents to take your business to the next level. Connect with me on Facebook, Twitter, LinkedIn, and be sure to visit My Website for more information!