How to Be Competitive as a New Real Estate Agent

Real estate is a competitive profession, and it can be daunting for new real estate agents to establish themselves. As a new real estate agent, you might wonder how you can compete with agents who have built a strong reputation and have more experience. Here are some basics for getting started:

Establish your online presence. The majority of your potential clients will start their real estate search online, which makes it important for you to have a strong web and social media presence. As a new real estate agent, you’ll want the tools for online success: an IDX-enabled website with client-management tools, a real estate blog, and social media accounts. Your clients want to know that you’re using the latest technology, including social media. Social media platforms can also provide a great opportunity to gain a competitive edge: according to a NAR report, less than a third of real estate agents use Google+, YouTube, Twitter, or a real estate blog.

Build your personal brand. It’s important to let your potential clients know what makes you unique as a real estate agent and distinguish yourself from other agents. Your clients are researching you and how you’ll market their listings. They want to know your areas of expertise and they value your local knowledge. Start to think about your areas of expertise, and use this info to begin a bio that you can use across your website and social media profiles. Read more about building your personal brand here.

Focus on excellent customer service for your clients. Real estate is first and foremost a customer service business. Be committed to going the extra mile for your clients, and let them see your dedication to your areas of expertise. Don’t forget to ask for testimonials from satisfied clients and add them to your website, blog, and social media accounts. They go a long way towards building your reputation.

If you’re ready to start building your online presence with Social Pro Agent, RLS2000’s all-in-one website and social media package, learn more and sign up for a demo here.

Real Estate Agents: How to Find Your Online Marketing Voice

If you’re a savvy real estate agent (or a Social Pro Gold customer), you’ve already got a website, blog, and social media accounts set up. You’ve got an online marketing presence, but how do you make yourself stand out from the crowd?

The answer: find your own marketing voice and create your online content accordingly. To find your marketing voice, ask yourself these simple questions: what do I love about real estate, and how do I like to communicate with my clients? Maybe you’re passionate about helping first-time homebuyers find their dream home, or you really love knowing the facts and numbers about your local market. Maybe you’re down-to-earth and bring some humor to the real estate business, or maybe you pride yourself on being professional at all times. All of these factors translate into your voice.

Take your answers, and start to craft your online content along those lines. If you’re all about stats — the latest change in mortgage rates, or how many homes have sold in your area — write up a monthly blog post with your views on the real estate trends in your town, or create a Facebook post that links to a supporting article. Levity more your thing? Dash off a funny tweet or record an outside-the-box video about some of the quirky features of a town you serve.

Taking a bit of extra time to personalize your content with your marketing voice is a great way to build your personal brand and stand out from the crowd. Anything you do that goes online has the opportunity to be personalized, whether it’s your bio on your website, a blog post, a video, or a social media post. Say what feels natural to you and let your perspective and personality come through. It’s that simple.