Utilizing Social Media to target ‘Millennials,’ the next generation of First-Time-Home-Buyers


We hear the term ‘Millennials’ frequently in the news, online, and in day-to-day conversation. It’s a scary concept, an entire generation of young adults rumored to be fully equipped with vast technological knowledge and high expectations of entering the business world, accepting leadership roles, and significantly affecting our society’s economy. As a real estate agent, you should see the direct correlation between “Millennials” and your next generation of First-Time-Home-Buyers. Target these Millennials by utilizing the social media and marketing platforms that they are so savvy with, themselves.

Here are a few platforms you can focus on to target this new generation of Buyers:


LinkedIn is the professional’s network and Millennials understand this. College students and post-grads, alike, are making sure their LinkedIn profiles are constantly updated and relevant as it is a tool to navigate the business world and network amongst potential employment opportunities. This is good news for you as you can be sure Millennials and upcoming First-Time-Home-Buyers are frequenting the LinkedIn newsfeed and perusing their connections’ posts and updates. Make sure to share information regarding your listings, open houses, and even articles relevant to your profession in.

If you were to ask a Millennial to explain Snapchat, they could probably give you an in-depth rundown of each feature of one of the fastest growing and popular forms of social media. Like other social media platforms, Snapchat is a platform used to share information, specifically pictures and videos in real time for limited periods of time. Put yourself out there and allow your clients to catch quick glimpses into your daily activities while also sharing listing information. You can also use Snapchat to share glimpses of listings, whether new to the market or the location of an upcoming open house, to generate curiosity. Snapchat could also be beneficial to making business-related announcements. Some snapchat users have gotten creative and actually held contests using the social media outlet. If nothing else, adding a younger generation of clients to a business-related Snapchat account shows you are interested in keeping up to date with current marketing trends.

Use Google calendar to schedule or confirm appointments:
Long gone are the days of notepads, planners and physical, paper calendars, at least for late 20-somethings. This younger generation is rarely out of reach of a laptop, tablet, iPhone, or Android. Modern technology allows for millennials to track their appointments and meetings from the palms of their hands using mobile devices. If you’re not already familiar with the idea of online calendars or apps, take a few minutes to educate yourself with popular platforms such as Google to send calendar invites via e-mail as a means of appointment reminders or confirmations. The next generation of First-Time-Home-Buyers probably already has notifications set up for these type of appointments and is more likely than not to find this type of electronic communication appealing.

How to Generate Real Estate Leads from Your Website


When it comes to potential buyers and sellers finding you online, a personal real estate website is indispensable. But is your website built to generate real estate leads? Your goal is to have your website visitors give you their contact information. Here are the key ingredients to convert visitors to clients:

Always direct leads to your website

You’re probably marketing your real estate business in many different ways, so it’s important that everything you do funnels leads back to one place—your website. Make sure all of your social media profiles, e-newsletters, email signatures, and printed materials have your website on them. Your website is the hub of your marketing, and the best place to capture lead information.

Provide the ability to search listings easily on your website

Once your leads arrive at your website, it’s crucial that they can find all of the information that they might be looking for as buyers and sellers. Feature a property search and listings on your home page. Make it easy for site visitors to contact you. Always follow up with any registered leads via a phone call or email.

Offer helpful information to your clients

Leads are looking for information: buying and selling FAQs, neighborhood data, local schools, and recommended professionals like mortgage brokers and home inspectors. You can also provide helpful information like this through blog posts.

Stay in touch with your leads

Once you have their contact information, managing leads can seem complicated. The best way to simplify things is to get in touch directly as soon as possible, either via email or phone, and ask how you can be of service.

Your Social Media Voice: How to Be Professional and Personable

Deciding how to project yourself on social media platforms can be confusing. Social media is meant to be organic, honest, transparent, and personal, and people identify strongly with that. Blogs, Facebook, Twitter, et al encourage us to some extent to be a bit more “real.”

But then you can run into the problem of being TOO personal. Oversharing or sharing the wrong things is a great way to destroy your reputation.

So what to do?

Believe it or not, you can be professional and personal at the same time in social media. The key is not to confuse “personal” with “private.” Be yourself via social media. Don’t be afraid to be funny, or a little more informal than usual. But keep your private life private. Think about this like the beginning of a conference call on Monday where you spend a few minutes talking about how you spent your weekend. You probably aren’t going to reveal anything private, inappropriate or unprofessional in a conference call with a client or coworkers, but sharing a little personal information does help you get to know each other on a level that is slightly deeper than just having strictly work conversations. This is exactly the type of personal information you can easily share on social media.

Blogs are a great way to portray your friendly, accessible side. Use your own conversational voice when you write. This will also help take some of the pressure off of writing blog posts. Show that you’re an expert in your field by answering real estate questions and talking about local things to do. Interact with readers to build a more personal relationship with them. Build prospects by sharing your opinions, thoughts and experiences on all kinds of things, not just real estate.

And that is the heart of the matter, when it comes to turning real estate leads into clients. Most people don’t want a stuffy, cold agent who acts "professional" all the time – they want a personable agent, someone who is as human as them and who has shared similar experiences and so can relate to them. Real estate leads are EVERYWHERE for agents – it’s just a matter of having the right tools to ensure the real estate leads are coming your way, rather than someone else’s.

Social Media Productivity for Real Estate Agents in 3 Steps

Get the most out of social media by giving each of your accounts some personal attention. Here are 3 simple steps to boost your productivity in just a few minutes each week:

1) Like and follow people or businesses in real estate that interest you.
This is a one-time step that will give you inspiration and material for your own posts. Just use the search feature in each account to find and like other business pages. Twitter also has “Who to Follow” suggestions that make this even easier. Liking and following other accounts may even gain you some follows and likes back! These pages will also show up in your newsfeeds. We’ll explain why this is important in the next step.

2) Set goals to log in and post… and keep them.
 Pick a couple times during the week to log in to each account and post an update. Download the social media apps on your phone to make this even easier. If you have tons of ideas for posts, that’s great — post away. If you don’t, take advantage of the people and businesses you followed in Step 1. Do they have a great post or tweet? Share it or retweet it with a question or comment.

3) Stagger your updates throughout the day or week.
Wondering when to post your status updates? Wednesdays and Sundays seem to see more engagement, but try out different days and times to see what works best for you. If you’re an efficiency master, you can write a bunch of Facebook posts at once and schedule them ahead of time by clicking the arrow in the blue box next to the “Publish” button and selecting “Schedule”.

Haven’t had the chance to post in a while?
Never fear. If you have a Social Pro Gold website from RLS2000, we’re automatically posting to Facebook, Twitter, and LinkedIn for you. Interested in learning more about our Social Pro Gold websites? Check out our video here.

Get Going with YouTube Marketing in 2 Steps

ytVideo marketing has been growing steadily with the increasing popularity of YouTube. According to a study from realtor.org, YouTube is the top video research destination for home shoppers. If you’re a Social Pro Gold agent, RLS2000 has already built you a YouTube channel, and we’re automatically building a free YouTube Video Tour for each of your listings. If you still aren’t using YouTube or you’re looking for ways to boost your YouTube presence, here’s a quick guide to getting started:

1. Create your YouTube channel
You’ll need to set up a Google account to create your YouTube channel. After you set up your Google account, go to YouTube.com and click “My Channel” on the upper left-hand side to walk through the steps to create your YouTube channel. You’ll want to name your channel (we recommend using your business name), upload a profile picture, add some channel art (just like Facebook’s cover photo), and fill out some basic info under the “About” section (think short bio, contact info, and links to your website and other social media).

2. Start Creating Videos
It’s easy to start creating videos, especially if you have a smartphone. First, use your phone to capture the video you want. Next, download the YouTube app for your phone and sign in to your Google account. Click the menu icon in the upper-left corner, then click the “Upload” icon next to “My Channel”. This will allow you to upload videos right from your phone. Need ideas on the types of videos that perform the best? Videos about the local community, home tours, and customer testimonials are your best bet. So get out your smartphone, hit record, and start uploading videos. It’s really that simple.

How to Find Your Online Marketing “Voice”

social-media-voiceIf you’re a savvy agent (or a Pro Gold customer), you’ve already got a website, a blog, and some social media accounts set up. You’ve got an online marketing presence, but how do you make yourself stand out from the crowd?

The answer: find your own “voice” and create your online content accordingly. Ask yourself some simple questions: what do I love about real estate, and how do I like to communicate with my clients? Maybe you’re passionate about helping people find their dream home, or you really love knowing the facts and numbers about your local market. Maybe you’re down-to-earth and bring some humor to the real estate business, or maybe you pride yourself on your professional email skills. All of these factors translate into your voice.

Take your answers, and start to craft your online content along those lines. If you’re all about stats – the latest change in mortgage rates, or how many homes have sold in your area – write up a monthly blog post with your views on the real estate trends in your town, or create a Facebook post that links to a supporting article.

Taking a bit of extra time to personalize your content is a great way to build your personal brand and stand out from the crowd. Anything you do that goes online has the opportunity to be personalized, whether it’s your bio on your website, a blog post, a video, or a social media post. Say what feels natural to you and let your perspective and personality come through. It’s that simple.

Want more online marketing tips? Check out my “Marketing your online presence” webinar.

Boost Your Twitter Presence

twitter-101If you’re a Pro Gold customer, we’ve already set up a Twitter profile and started tweeting for you, but you can take a few simple steps to personalize your account. Log in today and follow these tips:

  1. Get familiar with Twitter: If you’re still wondering what Twitter is all about, and tweeting, retweeting, hashtags and @mentions are making your head spin, take a peek at this short, simple article that explains the basics of Twitter (and all of that jargon).
  2. Customize your bio: You’ve got 160 characters to summarize yourself, so make them count. Mention your credentials and service areas, and maybe a highlight such as how long you’ve been in real estate or a recent award you’ve won.
  3. Find people and businesses to follow and keep it professional: The people you follow determine what you see in your timeline, which can give you great ideas on what to tweet or material to retweet. It also encourages the people you follow to follow you back. Determine who you follow from a business perspective – national industry, successful businesses or agents in your area, and colleagues.
  4. Keep it simple with the mobile app: Download the Twitter app for you phone to get easy access to your account and fire off some tweets throughout the day. Bonus tip: up the impact of your tweets with photos and short video clips. Arriving at an open house? Snap a photo of those balloons with your phone and instantly tweet about it. Finishing up a closing? Nothing gives your followers the warm fuzzies like a short video testimonial of your happy buyers jangling their new keys. The ability to upload photos and video are built right into the mobile app.

The First Step to Getting More Followers on Social Media

unnamedYour first step to getting more followers on social media is also the easiest: use the built-in tools that each platform provides to you. Here’s how:

Facebook: Log in to Facebook and click on your business page under the “Pages” section on the left-hand side of your newsfeed. On the next page, click on the “Build Audience” button in the upper-right corner. Click “Invite Friends” to see a list of your personal Facebook friends. To ask them to like your page, just click “Invite” next to their name. Also under “Build Audience”, click “Suggest Page”. This allows you to upload your email contacts and send them an email to like your page. Facebook will even walk you through just about any method of uploading your email contacts.

Twitter: Finding and following your contacts is a great way to let them know you’re on Twitter and prompt them to follow you back. Log in to Twitter and click the “Discover” link at the top. From the left-hand side, click “Find friends”. Select “Search contacts” next to your email provider. Twitter will walk you through the rest and show you any of your contacts who are on Twitter. Just click “Follow” next to each person, or follow all contacts at once by clicking “Follow all”.

LinkedIn: Log in and click “Connections” then “Add Connections”. Click on your email provider. If you don’t see yours, just click “Any Email” for many more options. Follow LinkedIn’s steps to import your contacts. Once complete, you’ll see a list of your contacts who are already on LinkedIn – just click “Add Connection” to invite them to connect.

RLS2000.com Newsletter – November 2014

RLS2000 Announces Employee of the Year

RLS2000 is pleased to announce our 2014 Employee of the Year, Robin Breeds! Robin has shown tremendous drive and growth over the past year. We couldn’t be more happy for her and we’re certain you feel the same way! Join us in congratulating Robin.


Here’s Robin with Mark Handy, company president, after learning she just won. Congratulations Robin!

Are You Leveraging LinkedIn?

LinkedIn is the most professional social media site out there, but it’s often ignored. If you’re just getting started with LinkedIn, make sure to follow these simple tips:

  1. Get Your Profile in Shape. Make sure you have an up-to-date headshot and job history on your LinkedIn profile. LinkedIn is the equivalent of an online resume, so it’s important to be current and accurate. Bonus points for achieving 100% profile completeness. To do this, log in, go to “Profile”, then click on “Complete Your Profile”. LinkedIn will walk you through the rest.Nov-Newsletter2
  2. Connect with the Right People. The best way to build a contact base on LinkedIn is to connect with the usual suspects: colleagues, current and former clients, friends, and family. The fastest way to do this is to export your email contacts (business and personal if you’d like) as a CSV file, and import them in to LinkedIn. This will allow you to send invitations to those people all at once.
  3. Leverage LinkedIn Groups. LinkedIn Groups are a large number of people concerned with a particular topic. Many are open to the public. Join groups of like-minded real estate professionals, or groups where you may have the chance to interact with potential clients. Engage with group members by joining in discussions, sharing your opinions, and asking questions.

Take a few minutes to get started on LinkedIn today. Next month, we’ll dive into some more advanced LinkedIn tools.

3 Ways to Improve Your Online Marketing Right Now!


The overwhelming majority of home buyers start their search online, which makes it more important than ever to have a solid web presence. Here are a few tips to improve your online marketing presence and attract more leads:


1. Use Links:

This is link-building 101: Always link back to your own  website whenever possible! Make sure all of your social media profiles, e-newsletters, email signatures, and yes, even printed materials, have your website on them. Link out whenever possible to drive clients to your website. If you’re writing blog posts, reference and link to other posts you’ve written when it makes sense.

2. Maintain Your Blog:
Fresh blog content boosts your ranking in Google and increases the number of searches your site may be returned for. For Pro Gold clients, RLS2000 automatically posts listing updates and general interest articles for you, but the best way to give your blog a boost is by creating local, personalized content for your readers. Get blogging!

3. Experiment with Online Tactics:
Don’t be afraid to shake up your posts. Try some video blogs, or post something different to Facebook than you normally would. A small change might give you a big boost. The beauty of online marketing is that you can track how well a strategy is doing. If a new strategy isn’t working as well as you’d hoped, try something else.

Online marketing is effective and affordable when done right. Take a few minutes today to review and polish your online presence.

If you’d like more information on Google Search Engine Optimization, Facebook, Twitter, YouTube, LinkedIn, Websites, Lead Generation, and much more, feel free to contact me at Dylan@RLS2000.com or at 508-963-2163. Subscribe to my blog for online marketing tips and strategies for real estate agents to take your business to the next level. Connect with me on FacebookTwitterLinkedIn, and be sure to visit My Website for more information!

Source: Jacqueline Gallagher