Social Media Productivity for Real Estate Agents in 3 Steps

Get the most out of social media by giving each of your accounts some personal attention. Here are 3 simple steps to boost your productivity in just a few minutes each week:

1) Like and follow people or businesses in real estate that interest you.
This is a one-time step that will give you inspiration and material for your own posts. Just use the search feature in each account to find and like other business pages. Twitter also has “Who to Follow” suggestions that make this even easier. Liking and following other accounts may even gain you some follows and likes back! These pages will also show up in your newsfeeds. We’ll explain why this is important in the next step.

2) Set goals to log in and post… and keep them.
 Pick a couple times during the week to log in to each account and post an update. Download the social media apps on your phone to make this even easier. If you have tons of ideas for posts, that’s great — post away. If you don’t, take advantage of the people and businesses you followed in Step 1. Do they have a great post or tweet? Share it or retweet it with a question or comment.

3) Stagger your updates throughout the day or week.
Wondering when to post your status updates? Wednesdays and Sundays seem to see more engagement, but try out different days and times to see what works best for you. If you’re an efficiency master, you can write a bunch of Facebook posts at once and schedule them ahead of time by clicking the arrow in the blue box next to the “Publish” button and selecting “Schedule”.

Haven’t had the chance to post in a while?
Never fear. If you have a Social Pro Gold website from RLS2000, we’re automatically posting to Facebook, Twitter, and LinkedIn for you. Interested in learning more about our Social Pro Gold websites? Check out our video here.

Boost Your Twitter Presence

twitter-101If you’re a Pro Gold customer, we’ve already set up a Twitter profile and started tweeting for you, but you can take a few simple steps to personalize your account. Log in today and follow these tips:

  1. Get familiar with Twitter: If you’re still wondering what Twitter is all about, and tweeting, retweeting, hashtags and @mentions are making your head spin, take a peek at this short, simple article that explains the basics of Twitter (and all of that jargon).
  2. Customize your bio: You’ve got 160 characters to summarize yourself, so make them count. Mention your credentials and service areas, and maybe a highlight such as how long you’ve been in real estate or a recent award you’ve won.
  3. Find people and businesses to follow and keep it professional: The people you follow determine what you see in your timeline, which can give you great ideas on what to tweet or material to retweet. It also encourages the people you follow to follow you back. Determine who you follow from a business perspective – national industry, successful businesses or agents in your area, and colleagues.
  4. Keep it simple with the mobile app: Download the Twitter app for you phone to get easy access to your account and fire off some tweets throughout the day. Bonus tip: up the impact of your tweets with photos and short video clips. Arriving at an open house? Snap a photo of those balloons with your phone and instantly tweet about it. Finishing up a closing? Nothing gives your followers the warm fuzzies like a short video testimonial of your happy buyers jangling their new keys. The ability to upload photos and video are built right into the mobile app.