In the real estate industry, time is at a premium. These social media tips will help you make more connections, nurture them, and turn them into leads and clients. Try these tips for 15 minutes at lunch to expand your social media reach.
- Connect and Engage with Your Clients.
As you network, host open houses, or attend events, you’ll meet lots of potential new clients. Look them up on Facebook, Twitter, and LinkedIn and invite them to connect. This is a great start to building a relationship. After you connect, continue to engage them! Like their updates or even share a link to a relevant article about something of mutual interest. You’re building trust and staying top-of-mind with potential new clients.
- “Like” and “Follow” Others in Your Target Market. Do a Facebook or Twitter search for other business pages related to your market or profession, and “like” and “follow” them. This will help you measure what your competition is doing and develop new strategies. It can also be a great way to find quality content to share with your fans and followers.
- Use Facebook, Twitter, and LinkedIn to Find Leads. Have you ever seen someone post on Facebook, “Moving to Salem next month, what are the best neighborhoods to live in?” You can answer these types of questions! All three of these social media sites have “Search” functions that are underutilized. Search for the name of your city and keywords such as “moving” “buying” “selling” or “where to live” and chime in with your best advice. Give your name and credentials and a link to your website, and you’ve already made a new contact and established your expertise.