Building a professional online presence for your real estate business doesn’t need to be difficult. Here are a few simple tips:
- Get a professional headshot. Give your online presence some polish with a high-quality, professional headshot. Your headshot helps potential clients get to know you and feel connected to you. There’s built-in space for your headshot everywhere from your website to your social media accounts, so make sure you’re maximizing this opportunity to connect with clients. Working with a professional photographer is ideal, but at minimum find a friend with basic photography skills to take a photo with a digital camera. Make sure that you receive high-quality digital files.
- Make sure your online contact info is up-to-date. Run a quick check of your website and other online profiles (think social media or other professional accounts where your contact info is publicly visible). Make sure you enter your current email address and the best phone number to reach you quickly. Keep your contact info updated so that no matter where you’re found, potential clients can get in touch!
- Link out to your website whenever possible. Any time you have the opportunity, enter the URL to your website if there is space to do so so your potential clients know where to find you online. This goes for everything from your email signature to e-newsletters, social media profiles, and even print materials like business cards and open house flyers. Your goal should be to drive clients back to your website no matter where they find you online.