The overwhelming majority of home buyers start their search online, which makes it more important than ever to have a solid web presence. Here are a few tips to improve your online marketing presence and attract more leads:
1. Use Links:
This is link-building 101: Always link back to your own website whenever possible! Make sure all of your social media profiles, e-newsletters, email signatures, and yes, even printed materials, have your website on them. Link out whenever possible to drive clients to your website. If you’re writing blog posts, reference and link to other posts you’ve written when it makes sense.
2. Maintain Your Blog:
Fresh blog content boosts your ranking in Google and increases the number of searches your site may be returned for. For Pro Gold clients, RLS2000 automatically posts listing updates and general interest articles for you, but the best way to give your blog a boost is by creating local, personalized content for your readers. Get blogging!
3. Experiment with Online Tactics:
Don’t be afraid to shake up your posts. Try some video blogs, or post something different to Facebook than you normally would. A small change might give you a big boost. The beauty of online marketing is that you can track how well a strategy is doing. If a new strategy isn’t working as well as you’d hoped, try something else.
Online marketing is effective and affordable when done right. Take a few minutes today to review and polish your online presence.
If you’d like more information on Google Search Engine Optimization, Facebook, Twitter, YouTube, LinkedIn, Websites, Lead Generation, and much more, feel free to contact me at Dylan@RLS2000.com or at 508-963-2163. Subscribe to my blog for online marketing tips and strategies for real estate agents to take your business to the next level. Connect with me on Facebook, Twitter, LinkedIn, and be sure to visit My Website for more information!
Source: Jacqueline Gallagher