How to Find Your Online Marketing “Voice”

social-media-voiceIf you’re a savvy agent (or a Pro Gold customer), you’ve already got a website, a blog, and some social media accounts set up. You’ve got an online marketing presence, but how do you make yourself stand out from the crowd?

The answer: find your own “voice” and create your online content accordingly. Ask yourself some simple questions: what do I love about real estate, and how do I like to communicate with my clients? Maybe you’re passionate about helping people find their dream home, or you really love knowing the facts and numbers about your local market. Maybe you’re down-to-earth and bring some humor to the real estate business, or maybe you pride yourself on your professional email skills. All of these factors translate into your voice.

Take your answers, and start to craft your online content along those lines. If you’re all about stats – the latest change in mortgage rates, or how many homes have sold in your area – write up a monthly blog post with your views on the real estate trends in your town, or create a Facebook post that links to a supporting article.

Taking a bit of extra time to personalize your content is a great way to build your personal brand and stand out from the crowd. Anything you do that goes online has the opportunity to be personalized, whether it’s your bio on your website, a blog post, a video, or a social media post. Say what feels natural to you and let your perspective and personality come through. It’s that simple.

Want more online marketing tips? Check out my “Marketing your online presence” webinar.

3 Ways to Improve Your Online Marketing Right Now!


The overwhelming majority of home buyers start their search online, which makes it more important than ever to have a solid web presence. Here are a few tips to improve your online marketing presence and attract more leads:


1. Use Links:

This is link-building 101: Always link back to your own  website whenever possible! Make sure all of your social media profiles, e-newsletters, email signatures, and yes, even printed materials, have your website on them. Link out whenever possible to drive clients to your website. If you’re writing blog posts, reference and link to other posts you’ve written when it makes sense.

2. Maintain Your Blog:
Fresh blog content boosts your ranking in Google and increases the number of searches your site may be returned for. For Pro Gold clients, RLS2000 automatically posts listing updates and general interest articles for you, but the best way to give your blog a boost is by creating local, personalized content for your readers. Get blogging!

3. Experiment with Online Tactics:
Don’t be afraid to shake up your posts. Try some video blogs, or post something different to Facebook than you normally would. A small change might give you a big boost. The beauty of online marketing is that you can track how well a strategy is doing. If a new strategy isn’t working as well as you’d hoped, try something else.

Online marketing is effective and affordable when done right. Take a few minutes today to review and polish your online presence.

If you’d like more information on Google Search Engine Optimization, Facebook, Twitter, YouTube, LinkedIn, Websites, Lead Generation, and much more, feel free to contact me at or at 508-963-2163. Subscribe to my blog for online marketing tips and strategies for real estate agents to take your business to the next level. Connect with me on FacebookTwitterLinkedIn, and be sure to visit My Website for more information!

Source: Jacqueline Gallagher