How to Find Your Online Marketing “Voice”

social-media-voiceIf you’re a savvy agent (or a Pro Gold customer), you’ve already got a website, a blog, and some social media accounts set up. You’ve got an online marketing presence, but how do you make yourself stand out from the crowd?

The answer: find your own “voice” and create your online content accordingly. Ask yourself some simple questions: what do I love about real estate, and how do I like to communicate with my clients? Maybe you’re passionate about helping people find their dream home, or you really love knowing the facts and numbers about your local market. Maybe you’re down-to-earth and bring some humor to the real estate business, or maybe you pride yourself on your professional email skills. All of these factors translate into your voice.

Take your answers, and start to craft your online content along those lines. If you’re all about stats – the latest change in mortgage rates, or how many homes have sold in your area – write up a monthly blog post with your views on the real estate trends in your town, or create a Facebook post that links to a supporting article.

Taking a bit of extra time to personalize your content is a great way to build your personal brand and stand out from the crowd. Anything you do that goes online has the opportunity to be personalized, whether it’s your bio on your website, a blog post, a video, or a social media post. Say what feels natural to you and let your perspective and personality come through. It’s that simple.

Want more online marketing tips? Check out my “Marketing your online presence” webinar.

Boost Your Twitter Presence

twitter-101If you’re a Pro Gold customer, we’ve already set up a Twitter profile and started tweeting for you, but you can take a few simple steps to personalize your account. Log in today and follow these tips:

  1. Get familiar with Twitter: If you’re still wondering what Twitter is all about, and tweeting, retweeting, hashtags and @mentions are making your head spin, take a peek at this short, simple article that explains the basics of Twitter (and all of that jargon).
  2. Customize your bio: You’ve got 160 characters to summarize yourself, so make them count. Mention your credentials and service areas, and maybe a highlight such as how long you’ve been in real estate or a recent award you’ve won.
  3. Find people and businesses to follow and keep it professional: The people you follow determine what you see in your timeline, which can give you great ideas on what to tweet or material to retweet. It also encourages the people you follow to follow you back. Determine who you follow from a business perspective – national industry, successful businesses or agents in your area, and colleagues.
  4. Keep it simple with the mobile app: Download the Twitter app for you phone to get easy access to your account and fire off some tweets throughout the day. Bonus tip: up the impact of your tweets with photos and short video clips. Arriving at an open house? Snap a photo of those balloons with your phone and instantly tweet about it. Finishing up a closing? Nothing gives your followers the warm fuzzies like a short video testimonial of your happy buyers jangling their new keys. The ability to upload photos and video are built right into the mobile app. Newsletter – November 2014

RLS2000 Announces Employee of the Year

RLS2000 is pleased to announce our 2014 Employee of the Year, Robin Breeds! Robin has shown tremendous drive and growth over the past year. We couldn’t be more happy for her and we’re certain you feel the same way! Join us in congratulating Robin.


Here’s Robin with Mark Handy, company president, after learning she just won. Congratulations Robin!

Are You Leveraging LinkedIn?

LinkedIn is the most professional social media site out there, but it’s often ignored. If you’re just getting started with LinkedIn, make sure to follow these simple tips:

  1. Get Your Profile in Shape. Make sure you have an up-to-date headshot and job history on your LinkedIn profile. LinkedIn is the equivalent of an online resume, so it’s important to be current and accurate. Bonus points for achieving 100% profile completeness. To do this, log in, go to “Profile”, then click on “Complete Your Profile”. LinkedIn will walk you through the rest.Nov-Newsletter2
  2. Connect with the Right People. The best way to build a contact base on LinkedIn is to connect with the usual suspects: colleagues, current and former clients, friends, and family. The fastest way to do this is to export your email contacts (business and personal if you’d like) as a CSV file, and import them in to LinkedIn. This will allow you to send invitations to those people all at once.
  3. Leverage LinkedIn Groups. LinkedIn Groups are a large number of people concerned with a particular topic. Many are open to the public. Join groups of like-minded real estate professionals, or groups where you may have the chance to interact with potential clients. Engage with group members by joining in discussions, sharing your opinions, and asking questions.

Take a few minutes to get started on LinkedIn today. Next month, we’ll dive into some more advanced LinkedIn tools.

3 Ways to Improve Your Online Marketing Right Now!


The overwhelming majority of home buyers start their search online, which makes it more important than ever to have a solid web presence. Here are a few tips to improve your online marketing presence and attract more leads:


1. Use Links:

This is link-building 101: Always link back to your own  website whenever possible! Make sure all of your social media profiles, e-newsletters, email signatures, and yes, even printed materials, have your website on them. Link out whenever possible to drive clients to your website. If you’re writing blog posts, reference and link to other posts you’ve written when it makes sense.

2. Maintain Your Blog:
Fresh blog content boosts your ranking in Google and increases the number of searches your site may be returned for. For Pro Gold clients, RLS2000 automatically posts listing updates and general interest articles for you, but the best way to give your blog a boost is by creating local, personalized content for your readers. Get blogging!

3. Experiment with Online Tactics:
Don’t be afraid to shake up your posts. Try some video blogs, or post something different to Facebook than you normally would. A small change might give you a big boost. The beauty of online marketing is that you can track how well a strategy is doing. If a new strategy isn’t working as well as you’d hoped, try something else.

Online marketing is effective and affordable when done right. Take a few minutes today to review and polish your online presence.

If you’d like more information on Google Search Engine Optimization, Facebook, Twitter, YouTube, LinkedIn, Websites, Lead Generation, and much more, feel free to contact me at or at 508-963-2163. Subscribe to my blog for online marketing tips and strategies for real estate agents to take your business to the next level. Connect with me on FacebookTwitterLinkedIn, and be sure to visit My Website for more information!

Source: Jacqueline Gallagher