Video marketing has been growing steadily with the increasing popularity of YouTube. According to a study from realtor.org, YouTube is the top video research destination for home shoppers. If you’re a Social Pro Gold agent, RLS2000 has already built you a YouTube channel, and we’re automatically building a free YouTube Video Tour for each of your listings. If you still aren’t using YouTube or you’re looking for ways to boost your YouTube presence, here’s a quick guide to getting started:
1. Create your YouTube channel
You’ll need to set up a Google account to create your YouTube channel. After you set up your Google account, go to YouTube.com and click “My Channel” on the upper left-hand side to walk through the steps to create your YouTube channel. You’ll want to name your channel (we recommend using your business name), upload a profile picture, add some channel art (just like Facebook’s cover photo), and fill out some basic info under the “About” section (think short bio, contact info, and links to your website and other social media).
2. Start Creating Videos
It’s easy to start creating videos, especially if you have a smartphone. First, use your phone to capture the video you want. Next, download the YouTube app for your phone and sign in to your Google account. Click the menu icon in the upper-left corner, then click the “Upload” icon next to “My Channel”. This will allow you to upload videos right from your phone. Need ideas on the types of videos that perform the best? Videos about the local community, home tours, and customer testimonials are your best bet. So get out your smartphone, hit record, and start uploading videos. It’s really that simple.