Your first step to getting more followers on social media is also the easiest: use the built-in tools that each platform provides to you. Here’s how:
Facebook: Log in to Facebook and click on your business page under the “Pages” section on the left-hand side of your newsfeed. On the next page, click on the “Build Audience” button in the upper-right corner. Click “Invite Friends” to see a list of your personal Facebook friends. To ask them to like your page, just click “Invite” next to their name. Also under “Build Audience”, click “Suggest Page”. This allows you to upload your email contacts and send them an email to like your page. Facebook will even walk you through just about any method of uploading your email contacts.
Twitter: Finding and following your contacts is a great way to let them know you’re on Twitter and prompt them to follow you back. Log in to Twitter and click the “Discover” link at the top. From the left-hand side, click “Find friends”. Select “Search contacts” next to your email provider. Twitter will walk you through the rest and show you any of your contacts who are on Twitter. Just click “Follow” next to each person, or follow all contacts at once by clicking “Follow all”.
LinkedIn: Log in and click “Connections” then “Add Connections”. Click on your email provider. If you don’t see yours, just click “Any Email” for many more options. Follow LinkedIn’s steps to import your contacts. Once complete, you’ll see a list of your contacts who are already on LinkedIn – just click “Add Connection” to invite them to connect.