Twitter is a key social media platform for real estate agents. It’s a great place to distribute content from your blog and website, connect with followers who may be interested in your services, and stay up-to-date on real estate industry news. If you’re a Social Pro Gold customer, RLS2000 has already set up your custom-branded Twitter profile and started tweeting for you, but it’s important to go the extra mile. Follow these simple steps to personalize your Twitter profile and get the most from your account:
Get familiar with how Twitter works: If you’re still wondering what Twitter is all about, take a peek at this short, simple article that explains the basics of Twitter (and jargon like tweeting, hashtags and @mentions).
Customize your Twitter bio: You’ve got 160 characters to introduce yourself on your Twitter profile, so make them count. Mention your credentials and service areas, and maybe a highlight such as what you love about real estate or a recent award you’ve won.
Find people and businesses to follow and keep it professional: The people you follow determine what you see in your Twitter timeline, which can give you great ideas on what to tweet or material to retweet. Following people also encourages them to follow you back. Determine who you follow from a business perspective: industry leaders, real estate news sources, successful businesses or agents in your area, clients, and colleagues.
Keep it simple with the Twitter app for mobile: Download the Twitter app for you phone to get easy access to your account. This makes it simple to fire off some tweets throughout the day. Bonus tip: up the impact of your tweets with photos and short video clips. The mobile app allows you to add photos and video to Twitter directly from your phone. Arriving at an open house? Snap a photo of those balloons with your phone and instantly tweet about it. Finishing up a closing? Nothing gives your followers the warm fuzzies like a short video testimonial of your happy buyers jangling their new keys.
Want to learn more about Twitter for real estate agents? Join us for Twitter 101, our free webinar on Wednesday, April 20th at 2 PM. Sign up here.